Branding

During my time at The Matthews Group, I significantly expanded my experience in logo design, branding, and visual identity. Working with a diverse range of clients, I had the opportunity to help businesses and individuals establish or refresh their visual presence. Projects ranged from personal blogs and small businesses to banks and restaurants, each bringing its own audience, personality, and creative direction. These experiences taught me how to adapt my design approach to different industries while creating identities that were both recognizable and reflective of each client's brand.